Since the rights to her back catalogue were sold by Ithaca Holdings, Taylor Swift has undertaken to re-record her older material, and fans have been eagerly awaiting its release.
On Wednesday, she debuted the new version of her massive hit, Love Story, in the best way – via Ryan Reynolds‘ production company, Maximum Effort‘s new advert for Match.com.
Other dating apps are available.
Here’s how she introduced the ad.
Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peak of Love Story! Working hard to get the music to you soon!! https://t.co/0vBFXxaRXR
— Taylor Swift (@taylorswift13) December 2, 2020
Of course, Ryan Reynolds posted it, too.
A match made in hell is still a @match. Latest work from @MaximumEffort #2020LoveStory pic.twitter.com/kGL02PIqin
— Ryan Reynolds (@VancityReynolds) December 2, 2020
Can there be any doubt that this is the true love story of 2020?
*checks coverage in hell*
— MintMobile (@Mintmobile) December 2, 2020
I’ve got full bars.
— Ryan Reynolds (@VancityReynolds) December 2, 2020
Twitter had this to say.
You’ve gotta admit, this is the couple of the year…
Funny ad for Match dot com by Ryan Reynolds with a little help from Taylor Swift. pic.twitter.com/ACXRQbk1Tx
— The Hoarse Whisperer (@TheRealHoarse) December 2, 2020
This is my favorite marketing on the Internet right now. https://t.co/KaAbc8wV0k
— Ann Handley (@MarketingProfs) December 2, 2020
Absolutely love this. And the fact that they went with the "Darkness" design from Legend, makes it even better. https://t.co/mrXHkpq27o
— First name: Joven Last name: Shire (@TheJovenshire) December 2, 2020
See, 2020 wasn't ALL bad
https://t.co/AbetMzc7es
— Nathan Barker (@NASA_Nerd) December 2, 2020
This is the best thing on the internet today. https://t.co/iYqkaOLjjk
— Jodi Picoult (@jodipicoult) December 2, 2020
Okay, this legitimately made me laugh out loud. That's clever!!!! haha. https://t.co/A851NDqzRo
— Steve Saylor (@stevesaylor) December 2, 2020
There was another little love-in going on – between Ryan Reynolds and Maximum Effort.
Thank you, Ryan. Big fan of your work as well. https://t.co/PU35lNgyrv
— Maximum Effort (@MaximumEffort) December 2, 2020
No dating app needed to call that one.
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Source Ryan Reynolds Image Screengrab
The post Ryan Reynolds and Taylor Swift pooled their skills to make the best dating app ad for 2020 appeared first on The Poke.
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