Munya Chawawa had the most savage takedown of Pure Gym’s outrageous slavery workout

On Monday, the Luton branch of Pure Gym posted details of a workout named ’12 Years a Slave’.

Here are some of the many outraged reactions.

Jesus ******* ****
Pure Gym Luton & Dunstable saw all these businesses showing solidarity with the black community and thought: Why not name a workout "12 years of slave" and use the slogan: "Slavery was hard and so is this"?
WOW pic.twitter.com/ME5y32eCET

— Femi (@Femi_Sorry) October 5, 2020

PureGym just posted a "12 Years A Slave" inspired training routine and said… "Slavery was hard, and so is this!"

How the f*ck did they think that was ok?!

Utterly Atrocious.

Words fail me. pic.twitter.com/ocO3DDDimO

— Vin Gill (@digitalvingill) October 5, 2020

The fact that the Personal Trainer who posted it turned out to be black was no mitigation, and they later issued this apology.

Disgusting an apology is not enough @PureGym – maybe a donation to charity & sacking the person who signed off on the campaign? https://t.co/foYn7NlBcw

— Kristy Alisa (@KristyAlisa) October 5, 2020

…and my #marketingfail of the week goes to https://t.co/BUUlcE2VqA

— Bec Baker (@MarketerBean) October 5, 2020

However, the best response came from satirical comedian Munya Chawawa, who “redressed the balance” with this devastatingly sardonic parade of black stereotypes.

Pure Gym announce their new Black History Month facilities. @Puregym_Luton pic.twitter.com/9UP636T8H7

— Munya Chawawa (@munyachawawa) October 5, 2020