Single Brits spend an average of £1,349 on dates a year, study says

Illustration of two people with their back faced to the reader, holding hands
Dating is expensive (Picture: Ella Byworth for Metro.co.uk)

Finding the one is expensive stuff.

In fact, it may cost you roughly £1,349 a year if you’re actively going on dates.

A recent study from dating app Plenty of Fish looked at the economics of courting and found that on average, Brits go on 13 dates a year.

And the total for all those dates accumulate to £106.06.

But a large part of the cost goes towards preparation. While singletons may spend approximately £45.61 during the date, they spend roughly £60 before the main event.

The cost of preparation – finding an outfit, shoes, accessories, and grooming – adds up to make the larger portion of the cost.

On the date itself, a further £45.61 is spent on food, drink and entertainment.

The survey of 2,000 single adults also found daters spend up to 55 minutes getting ready for a date – and a proportion of that time is spent snooping the potential suitor online and checking out the security of the location.

An illustration of a man holding a large bag with a pound sign on it, on an orange background
On his way to a date (Picture: Ella Byworth for Metro.co.uk)

Interestingly, men spend more money on pre-date preparation – £74.07 compared to women spending £53.14.

The hefty bill for men usually goes towards ticket costs for an experience, a new shirt, or trousers.

Meanwhile, women usually spend on buying perfume, and a new top and skirt, the study suggests.

On the date, men spend almost double the amount – an average of £62.59 in comparison to £36.60 for women.

But the traditional attitudes towards date costs is emptying mens’ pockets.

More than one in 10 admitted they have borrowed money to go on a date. One in 20 men have had their card declined when settling the bill.

The biggest reason for men splurging was to not appear cheap.

However, more than half of respondents claimed it doesn’t matter how much is spent on a date, with 46% saying cheap or free dates can be the best ones.

Almost nine in 10 adults surveyed by OnePoll agreed chemistry and conversation are far more important than the cost of a date.

Shannon Smith, a dating and relationship expert at Plenty of Fish, commented: ‘While we can feel under pressure to sweep new love interests off their feet with lavish date ideas, it’s clear from our research that some of the simplest and cheapest activities can be the ones we enjoy the most.’

Good thing we’re in a global pandemic and Zoom/the park is free.

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