Coachella’s rescheduled October 2020 date doesn’t look like it will go ahead after all, as promoter AEG have confirmed most events won’t return until 2021.
The California festival, which is famed for its Instagrammable aesthetic as much as the artist line-up, had been postponed from April until October due to the coronavirus pandemic, but even the rescheduled date isn’t looking like it will go ahead.
According to Billboard, Coachella is one of the first events that has been cancelled to return in 2021 instead following lay-offs at its parent company AEG.
CEO Dan Beckerman said in a note to employees according to Billboard: ‘Every employee worldwide will be impacted in one form or another. It is an agonizing decision, but sadly, a necessary one.
‘It is clear now that live events with fans will not resume for many months and likely not until sometime in 2021.’
According to the site, the decision is still being made as to whether Coachella will return in April 2021 with a ‘limited-capacity return’ or whether it will be back with a higher capacity in October 2021.
With tickets being like gold dust, of those who managed to get a ticket to 2020’s event, around 40% have reportedly requested refunds so far.
‘AEG officials think they could probably pull off the festival in April at 60% capacity, but are holding off on making a final rescheduling decision until there is more clarity on the pandemic’s overall trajectory’, Billboard added.
Dan Beckerman added in his message to staff: ‘It is our responsibility as a management team to protect our company and make sure that we are positioned for long-term success, and we are focused on this critical objective.
‘The world is slowly re-opening, and our industry will re-open later and more slowly than most.
‘As a result, our organization and workforce have to adapt and evolve to meet the demands, challenges and economic circumstances we are likely to face when we emerge from this crisis.’
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