This Morning presenter Alison Hammond, Doctor Who actor Peter Capaldi and supermodel Twiggy are amongst the stars fronting a campaign to raise funds for Macmillan Cancer Support.
A total of 12 celebrities are encouraging members of the public to host coffee mornings for the charity.
The organisation’s bosses revealed its famous flagship fundraiser is facing a £20million drop in income for the second year in a row.
This loss of money could put 200,000 cancer patients at risk of missing vital care from the charity’s nurses.
The charity gets nearly 98% of its funding from donations, but they have seen a significant drop in people signing up for coffee mornings, with the number being more than three-quarters less than normal for the second year.
In 2019, Macmillan’s coffee morning event raised £2.7m, with bosses predicting less than a third of that amount will be raised this year.
Demand for the charity’s services is high due to the coronavirus pandemic causing disruptions to treatment.
Phone calls to the organisation’s helpline from people affected by cancer have risen by 22 per cent to more than 250,000 since the first lockdown in March 2020.
In addition to Alison, Peter and Twiggy, Christine McGuinness is also taking part in the campaign, with her mother currently going through cancer treatment, and Fleabag star Kadiff Kirwan, whose aunt had cancer, with both family members of the stars receiving help from a Macmillan nurse.
Former Love Island star Shaughna Phillips is also lending a hand after her father Grant received support from a nurse before his death in 2016.
The other famous faces involved include, Victoria Derbyshire, Samantha Renke, Strictly Come Dancing judge Shirley Ballas, Fearne Cotton, Bridgerton actor Martins Imhangbe and Gavin & Stacey star Larry Lamb.
Lynda Thomas, chief executive officer at Macmillan Cancer Support, said: ‘Macmillan is working tirelessly to do whatever it takes for people with cancer, many of whom are coping with the disruption caused by Covid-19, but without the support of the public we won’t be able to keep up with the demand for our services.
‘It’s worrying for us to see Coffee Morning registrations are currently even lower than last year during Covid restrictions and we want to assure everyone that there are many safe and fun ways to get involved – whether it’s a doorstep cuppa with a neighbour before work, or a family picnic in the park.
‘Every penny raised will help fund vital support for people living with cancer, who need Macmillan now more than ever.’
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